How it works · The CARE System
Diagnose readiness. Strengthen the patient pathway. Then scale.
CARE is the order I work in. Each stage has something I do, something you get and something your clinic puts in. Knowing all three up front saves us both a lot of guessing later.
01The four stages
Commercial Diagnosis
What happens
We look at your treatments, what each one earns you, how much room your practitioners have and where patients currently drop out. It starts with the 15-minute Diagnosis call. If it makes sense, we go deeper with a Clinic Growth Analysis.
What you get
The likely commercial constraint, and a clear call on whether to repair first or explore growth.
What your clinic contributes
Treatment pricing and costs, practitioner capacity and access to the booking and revenue data we agree on.
Align the Patient Pathway
What happens
I map the steps from first enquiry to treatment plan and recommend what to change: the offer, deposits, response times, booking, consultation and follow-up. I set up the booking page and the tracking that shows what happens at each step.
What you get
Agreed readiness priorities, and a pathway checked as ready for more demand before anything launches.
What your clinic contributes
Your team puts the day-to-day changes in place and runs the consultations. Clinical protocols stay with your clinical team.
Run the Growth Campaign
What happens
Once we've agreed the clinic is ready to launch, I film in your clinic, build the ads and run the Meta campaign, sending patients into the pathway we've set up. I keep testing and replacing ads as they wear out.
What you get
A live campaign, filmed in your clinic, reported against your own records.
What your clinic contributes
A filming day, clinical review of every ad and piece of copy, and timely approvals.
Evaluate and Expand
What happens
We review attended consultations, treatment plans and collected revenue against your own booking and invoice records. Then we decide together where the next dollar goes, or where the pathway needs more work.
What you get
A regular commercial review, and a clear recommendation on what to scale, fix or stop.
What your clinic contributes
Current booking and revenue data, and a regular review with me.
02The engagement, in order
Nothing launches until we've decided it's ready.
- 0115-minute Clinic Growth Diagnosis
- 02Clinic Growth Analysis, where it makes sense
- 03Agreed readiness priorities
- 04Pathway work
- 05Launch decision Checkpoint
- 06Campaign delivery
- 07Regular commercial review
The launch decision is a real checkpoint. If the pathway isn't ready, we keep working on it rather than spend money finding out the hard way. How long each step takes depends on your clinic, and we'll set the timing together once the Analysis is done.
03Who does what
A clear split, agreed before we start.
Commercial analysis, campaign strategy and reporting.
Treatment economics, capacity information and access to agreed data.
Creative production, advertising execution and campaign optimisation.
Filming access, clinical review and timely approvals.
Recommendations to strengthen the commercial pathway.
Operational implementation, consultation delivery and patient care.
Your clinical team owns clinical protocols, treatment decisions and approval of any clinical claim. My job is the commercial pathway around the consultation. I work with one qualifying clinic per agreed area.
Clinic Growth Diagnosis
Start with
15 minutes.
Tell me what's happening in your clinic and where growth feels stuck. We'll find the likely constraint and the next step worth looking into. You might be ready to explore, need to repair part of the pathway first, or find I'm not the right fit.