For established aesthetic clinics
Build patient demand your clinic can convert, measure and keep.
Start with the clinic. Strengthen the patient pathway. Then scale demand, measured through to collected revenue, not just leads and bookings.
01The evidence, first
A client clinic, measured to what patients actually paid.
- New patients, four months
- 128
- Collected, ex GST
- A$69,485
- Meta ad spend, ex GST
- A$6,126
- Collected ÷ Meta ad spend
- 11.3×
PM Aesthetics, Manning WA. Campaign patients only, from four months of Meta ads, late March to the end of July 2026. Revenue is what those patients paid from their first visit to 23 September 2026, less any refunds. Revenue, not profit: it excludes my fees and treatment costs. A further A$15,290 ex GST is booked but not yet collected, and isn't counted. Individual results vary.
02The problem
You may not need more leads. You need to know where patients are being lost.
- 01
Enquiries that never book
People message, ask a price and go quiet. Nobody follows up the same way twice.
- 02
Bookings that don't turn up
The diary looks full on Monday. By Thursday, some of it has cancelled and some won't turn up.
- 03
Consults that don't convert
The same patient gets a different consultation depending on who's working, and leaves without a plan.
- 04
Reports you can't reconcile
The agency says it worked. You can't match their numbers to what landed in the bank.
More demand works best when the pathway inside your clinic is ready to convert it.
03Two approaches
Advertising is the accelerator. The patient pathway is the engine.
I learned this in my own clinic. I paused ads we weren't ready for, fixed the pathway from enquiry to deposit to consult to treatment plan, then switched them back on.
Where the work starts
Ads only · The ad account and the creative.
Full pathway · The clinic: capacity, treatment economics and the pathway from enquiry to treatment.
What gets measured
Ads only · Leads, clicks and cost per lead.
Full pathway · Attended consultations, treatment plans and collected revenue, from your own records.
When spend goes up
Ads only · When the platform numbers look good.
Full pathway · Once the pathway has shown it can convert the demand you already have.
04The CARE System
Diagnose readiness. Strengthen the patient pathway. Then scale.
Commercial Diagnosis
Find the commercial constraint. Is it demand, or something between enquiry and payment?
Align the Patient Pathway
Strengthen the steps from first enquiry to treatment plan, before more demand arrives.
Run the Growth Campaign
Film in your clinic, run the Meta campaign and send patients into a pathway that's ready.
Evaluate and Expand
Review results against your own booking and revenue records, then decide where the next dollar goes.
05A client clinic
Counted from her own records, patient by patient.
Priscilia Yong, founder, PM Aesthetics & Co, Manning WA
Filmed partway through the campaign, on 6 July 2026. The figures she mentions are where both offers stood that day. The figures on this page are the final count, from her records to 23 September 2026.
Two offers ran on Meta from late March to the end of July 2026. 128 people came in who'd never been to PM before. By 23 September 2026 they'd paid A$69,485 ex GST, against A$6,126 in ad spend.
The figures come from Priscilia's booking and invoice records, not from the ad platform.
My own clinic · not a client result
I sat in the owner's chair first.
I ran Face Foundry in Perth. I paid the lease, carried the equipment finance and watched my own money go into ads before the clinic was ready for them. CARE is what I built to fix that.
- Bookings in 30 days
- 82
- Per booking via Meta
- A$60.45
- Attended on a $50 deposit
- 96%
06Is this for your clinic?
Built for established clinics ready to grow with accountability.
A good fit today
- Proven treatments patients already pay for
- Room in the diary for more consultations
- Willing to improve the patient pathway, not just the ads
- Happy to share booking and revenue data
Likely to need repair first
- Follow-up that depends on who's working
- No clear consultation process
- Not enough practitioner time to take more patients
These aren't rejection rules. They're what we talk through on the Diagnosis call.
07Questions owners ask
Before you book.
How much work is this for my team?
More than zero, and I'd rather be straight about that. I lead the commercial analysis, the campaign, the filming and the reporting. Your team gives me access to the data we agree on, a filming day, clinical review of anything we publish and timely approvals. If the pathway needs work, your team does the day-to-day parts of it, like follow-up and consultations, with my recommendations to work from.
Do I have to change booking systems?
Usually not. I work with the booking system you already have wherever I can. We'll check yours on the Diagnosis call.
What if my clinic isn't ready?
Then I'll tell you. Sometimes the best first step is fixing follow-up, deposits or capacity before any ad money goes in. That's a normal outcome of the Diagnosis, and it's cheaper than finding out through a campaign.
What does one qualifying clinic per agreed area mean?
I work with one qualifying clinic in an agreed area, so I'm never also working for the clinic down the road. We agree the area and the terms before we start.
What happens on the first call?
It's a 15-minute video call, and it doesn't cost anything. You tell me what's happening in the clinic and what you've tried. I'll tell you where I think the constraint is and what I'd look at next. It's a first read, not a full audit. If it makes sense, the next step is a deeper Clinic Growth Analysis.
More detail on how it works.
Clinic Growth Diagnosis
Start with
15 minutes.
Tell me what's happening in your clinic and where growth feels stuck. We'll find the likely constraint and the next step worth looking into. You might be ready to explore, need to repair part of the pathway first, or find I'm not the right fit.