Marketing business strategist · Aesthetic clinics

Patient demand for
aesthetic clinics

Built by a clinic owner. Not an agency.

Perth · Australia-wide Ran my own clinic first AHPRA-compliant by default
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01 The problem

Your work is good. The calendar doesn't reflect it.

Booked out two or three months ahead a few years ago. Now it's a two-hour gap here, a six-hour gap there, paying the team through the quiet weeks, and no reliable way to fill the books when you need to. Good month, bad month, and you never quite know why.

I ran my own cosmetic clinic, so I know that calendar from the owner's side. I watched my own money disappear into ads the clinic wasn't ready to convert, and rebuilt until it worked. Everything on this page comes from that.

02 Results

What the campaigns did at PM Aesthetics.

The PM Aesthetics campaigns, measured in cash collected from the patients those campaigns brought in, verified against the clinic's invoices. The figure excludes the clinic's other revenue.

PM AestheticsManning, WA2026
Campaign film behind the scenesPM Aesthetics2026
120
New patients
over three months
$38,591
Cash collected
from campaign patients only, off $5,937 in Meta ads
+ $21,984
already booked into the calendar, not yet collected
6.5×
Cash return on ad spend
counting collected cash only. Including what is already booked, 10.2x.
Inside the Meta ad accountAs at 20 July 2026
PM Aesthetics in Meta Ads Manager: $5,937.16 spent, 120 bookings, $38,591.54 collected, 6.50 cash ROAS, $49.48 per booking

Why Inglewood Skin Studio brought me in.

Shally O'Donnell, registered nurse and owner, on camera.

"Very professional and friendly, and the ad Mitch created was absolutely amazing." From her Google review.

Inglewood Skin StudioInglewood, WA2026

I sat in the owner's chair first.

Face Foundry, my own Perth clinic. I built it, ran the ads, and answered for every dollar.

82
Bookings
in 30 days
$60.45
Per booking
via Meta ads
96%
Showed up
on a $50 deposit
Face Foundry booking receiptsTimely · names redacted
Timely activity feed, patient names redacted Timely activity feed, patient names redacted Timely activity feed, patient names redacted
Face Foundry on Google4.9 · 138 reviews
Face Foundry Google Business Profile: 4.9 stars from 138 Google reviews
Three of the 25-plus ads testedFace Foundry · Meta

Each campaign ran several ads at once, tested against each other, and replaced with newly written and filmed rounds as they wore out.

03 Already paying a provider

Radio silence, and you're still paying.

A strong first month, then the contact turns into automated reports. A dashboard that counts an attempted booking as a win. No suggestion ever arrives until you raise something yourself, and you still can't say what a new patient actually costs. Owners tell me they stay because switching feels harder than putting up with it.

With me it stays one person the whole way. I film at your clinic, run everything myself, and report bookings against your own calendar, in plain English. And you hear from me before you have to ask.

04 How I work

The analysis

Every engagement starts with a complete market analysis: the local market, where the clinic sits in it, its strengths and opportunities, the strategy and the service stack.

The criteria

Founder-led, and positioned to lead their area. Only one clinic per area: I will not work with two clinics competing for the same patients.

The prerequisite

The clinic’s own house in order, before any engagement: a structured consultation framework in the treatment room, clinical pathways and protocols that are the team’s own, and treatments that genuinely deliver. Ads multiply what a clinic already is, and bringing more patients into rooms that can’t convert or retain them wastes everyone’s money. When the operations aren’t ready, the answer is not yet.

The engagement

An on-site shoot at the clinic, filmed by me in person, produces the campaign's key assets. The paid ads built from that footage book deposit-paid consultations with the right patients, with every dollar answering for them. And direct work with the owner on the strategy of the business.

Your part

One filming session at your clinic, then under 15 minutes a week. Bookings land with deposits paid in the booking system you already run, Fresha, Timely or Phorest, so there is nothing new for your team to learn and nobody to chase.

TVNZ Breakfast · the agency years

05 About Mitchell

From clinic owner to strategist.

"I've paid the lease. I've carried the equipment finance. I know how much it costs."

I've been the clinic owner. I've spent my own money on ads that didn't work and rebuilt until they did. Before the clinic came my agency years: 40-plus health and wellness businesses, and a run of TVNZ Breakfast appearances. I take on a handful of clinics at a time.

06 On working with Mitchell

"Having someone you can genuinely trust with your business is rare, and Mitch has been exactly that."

Keshia Patterson · Owner, Extreme Beauty · from her Google review

Keshia PattersonOwner, Extreme BeautyBedford, WA2026
Michelle MextedMichelle MextedDirector & Founder, Aesthetics Recruitment Australia
"I've never had to explain my industry, my clients or my brand to him. He already knew, which is rare and it shows in the work."

"If you run a clinic and you're trying to get more of the right enquiries through the door, he's who I'd send you to." From her Google review.

On Google: 5.0 · every review five stars

07 Contact

Ready when
you are.

A 15-minute call about your clinic.

Book a 15-minute call