01 The problem
Before the ads can work, the strategy underneath them has to.
The ads have one job: deposit-paid consultations with the right patients, who then start a three-month treatment plan. None of that happens without an established consultation framework and defined clinical protocols in the clinic, so both are required before a single ad runs.
Mitchell learned this with his own money. He ran a cosmetic clinic and watched the dollars disappear into ads the clinic wasn't ready to convert, then rebuilt until it worked.
02 Results
What the campaigns did at PM Aesthetics.
The PM Aesthetics campaigns, measured in cash collected from the patients those campaigns brought in, verified against the clinic's invoices. The figure excludes the clinic's other revenue.
Why Inglewood Skin Studio brought him in.
Shally O'Donnell, registered nurse and owner, on camera.
He sat in the owner's chair first.
Face Foundry, his own Perth clinic. He built it, ran the ads, and answered for every dollar.
03 How he works
The analysis
Every engagement starts with a complete market analysis: the local market, where the clinic sits in it, its strengths and opportunities, the strategy and the service stack.
The criteria
Founder-led, and positioned to lead their area. Only one clinic per area: he will not work with two clinics competing for the same patients.
The prerequisite
The clinic’s own house in order, before any engagement: a structured consultation framework in the treatment room, clinical pathways and protocols that are the team’s own, and treatments that genuinely deliver. Ads multiply what a clinic already is, and bringing more patients into rooms that can’t convert or retain them wastes everyone’s money. When the operations aren’t ready, the answer is not yet.
The engagement
An on-site shoot at the clinic, filmed by Mitchell in person, produces the campaign's key assets. The paid ads built from that footage book deposit-paid consultations with the right patients, with every dollar answering for them. And direct work with the owner on the strategy of the business.
04 About Mitchell
From clinic owner to strategist.
"Skin isn't superficial when you're the one living inside the problem."
Mitchell has been the clinic owner. He has spent his own money on ads that didn't work and rebuilt until they did. Before the clinic came his agency years: 40-plus health and wellness businesses, and a run of TVNZ Breakfast appearances. He takes on a handful of clinics at a time.
05 On working with Mitchell
"From the very first conversation, he got our vision immediately. No back and forth, no confusion, just a clear understanding of what we needed and a fast turnaround that exceeded our expectations. Mitchell is the real deal."
Michelle MextedDirector & Founder, Aesthetics Recruitment AustraliaBook a 15-minute call.
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