Meta ads
Most clinic Meta ads hand your front desk a pile of cold enquiries and call it a result. I build the engine that puts deposit-paying patients straight into your booking calendar.
Why they didn’t work
You’ve run Meta ads. Maybe through an agency, maybe yourself. The creative looked like every other clinic’s. The tracking was shallow, so the account never learned which clicks became patients. The offer asked for a lead, so your team spent the month chasing people who half-remembered filling in a form. At month-end you got a report full of clicks and a calendar that still had gaps.
That isn’t a Meta problem. It’s what happens when nobody on the account has run a clinic. Here’s the longer version.
What I build
I come on-site with professional gear and shoot media that answers the question a patient won't ask out loud: is this place real, and is it good? Not a Canva template. Not an iPhone reel.
A deposit-backed offer that puts a real appointment on the calendar, not a contact form. The deposit offsets acquisition cost and filters out the time-wasters before they reach your front desk.
Server-side tracking connected to your booking system, so the ad account optimises toward real, deposit-paid patients instead of a privacy-blocked guess.
Every ad is built inside the AHPRA and TGA rules by default. No named prescription products, no testimonial traps, no idealised imagery.
The proof
82
bookings in 30 days
my own clinic, $60 each
47
bookings in 10 days
filling a new therapist's calendar
$52
per booking
a Perth laser clinic I work with
Exact numbers from real ad accounts and booking systems. Every one of those patients paid a deposit to book.
Where this fits
Paid ads are the fast lane. Organic and SEO are the long game that compounds underneath. Both feed the same outcome: a calendar that fills with the right patients, consistently, without your team chasing anyone. Meta ads are usually where the calendar moves first.
And sometimes the honest answer is don’t run ads yet. If the consultation, the pricing or the rebooking isn’t ready to hold the demand, more bookings just create more waste. I’ll tell you that on the call.
Common questions
Usually one of four things, often all of them. The creative didn't reflect the quality of your clinical work, so it looked like everyone else's. The tracking was shallow, so the ad account never learned which clicks became patients. The offer asked for a lead instead of a booking, so your front desk inherited a pile of cold enquiries to chase. And the agency measured clicks and lead volume, then blamed your team when those leads didn't book. None of that is the platform's fault. It's what a setup looks like when nobody building it has run a clinic.
A lead-gen agency sells you leads at a price per lead, then leaves your team to chase them with follow-up scripts. I don't generate leads. Patients book directly into your calendar and pay a deposit to hold the spot. No chasing, no double-dialling, no harassment scripts. The deposit also offsets the cost of acquiring them, so the patient is close to paid-for before they arrive.
Yes, by default. Every ad is built inside the AHPRA advertising rules and the TGA restrictions on cosmetic injectables. I don't name prescription products, I advertise the consultation and the concern, and the creative avoids the testimonial and idealised-imagery traps. Compliance is built into the first draft, not checked against the rules at the end.
20 questions across your demand, consultations, visibility, and operations. 3 minutes. Free.
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