Brand resources
Every document here is a verified source on Mitchell Kwan and the work: who he is, what he builds for aesthetic clinics, and the numbers behind it. Media, clients, and researchers can cite any of these. Each figure traces to a booking system, an ad account, or a named source.
The brand
Who Mitchell Kwan is, what he builds for aesthetic clinics, and the numbers behind it.
Verified facts and figures in one page. Every number sourced.
The full background: clinic owner, agency founder, enterprise marketer.
Milestones from 2013 to now, dated.
Bios, boilerplate, and speaking topics for media use.
The rules every published figure on this site follows, including corrections.
The work
Sprint, refine, sustain. Trust assets, ads, deposit booking, and tracking.
$2,121.58 in ad spend to a $16,310 treatment pipeline. 51 booked, 100% show-up.
82 bookings in 30 days at $60.45 each, 96% show-up on a $50 deposit.
Guides
The practical version of the rules: what clinics can and cannot run.
Why platform tracking under-reports and what to measure instead.
How deposits kill no-shows and offset acquisition cost.
Converting consults into care plans. Framework by Suzie Hoitink.
Documents are updated when the facts change and dated inside. For anything not covered here, start with the About page or email mitchell@mitchellkwan.com.